Vision


"Making the UnCool, Cool"

We see the future of LD13 closely connected to a new understanding of creativity, where playfulness and open knowledge lead to innovations.
 Environmental awareness and purpose-driven value systems drive a conscious and questioning way of consumption and a new definition of luxury. 

In between Augsburg and New York, LD13 embodies the Generation Global in its interconnected thinking and working, its responsibility in sourcing and manufacturing and its belief in the power of arts. 

This comes to life in our collection, characterized by fine craftsmanship, diversified materials and a design language that expresses individualism. 

In a vital dialogue and collaboration with our community, we are striving for a culture of respect, freedom and 100% imperfection.